That’s where I come in.
You get busy making the wins, I get busy telling everyone about them, for you.
Content for CEOs, founders and executives
Where I come in
Turning your thinking into posts and articles, week after week. I interview you, draft in your voice and publish.
Its reach grows every week while you stay on the wins.
For one C-suite client in the GCC sector, reach grew 8x in a quarter.
Building a name that stands apart from the product, so you aren’t doing it between meetings.
Reach of its own, so a rough quarter for the product isn’t automatically a rough quarter for you.
Cleaning up AI drafts and context dumps until they sound like the executive signing them.
Posts that read as human, so people hear you, remember you and come back.
The whole production task: guests, recording, cutting and uploading.
Every episode carries your voice past the room it was recorded in.
Lead producer of GCC360, a leadership interview podcast on global capability centers.
Working out your audience. I run the demographic analysis and market research behind the writing, graphics and video.
Content aimed at the right people, so the reach you earn is the reach you want.
How I work
I direct the parts only my clients can play. Themselves, reciting the script of the lives they’ve lived.
Eeshaan Singh-Basu
How a project starts
No cliches, no acronyms. I learn how you think and what you’d say if nobody were editing.
Posts, articles, scripts or episodes, written in your voice and checked against your facts.
Nothing goes out without your sign-off. Then we do it again next week.
Who you’d be working with
I trained in journalism at the CNN Academy at University College Dublin, and spent my school and college years on stage, then directing at the University of Hull. Writing for someone else is the same craft: get inside what makes them tick, then let them speak.
My writing has appeared on Substack and in Edge2essence magazine and the Hullfire newspaper. I led culture coverage at IMPAKTER, where audience retention ran 33% above benchmark.
Next step
Send me a message with who you are and what you’d like people to know. I’ll reply with how I’d start.
Message me on LinkedIn